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SEO stands for Search Engine Optimization. It is a series of tactics which help you get more search engine traffic, and better quality search engine traffic. If you are not getting enough traffic from the search engines, or if you are not getting visitors who stay on your site, SEO may help.
SEO does not seek to get just ANY traffic, and it does not seek to trick the search engines into sending you traffic. Rather, the purpose is to help the search engines to more accurately tell what your website is about, so that they can send you more people who are looking for what you have. And that is exactly what you want – not just visitors, but INTERESTED visitors! There are two types of Search Engine Optimization: On Page. This means things that you can directly control within your website – the content, the title tag, and some other coding tags that help the search engines get a complete picture of what is on your site. These tactics involve text – words on your page and in your code. Off Page. This means things like backlinks, and the words that describe your site when it is mentioned on OTHER websites. They are things that you can influence in strong ways, but which you can never entirely control. They are worth attending to though, because they do have a strong effect on your traffic.
Search Engine Optimization is usually a good investment if it is done well, because the results are long term, and they increase the amount of traffic that you get that you do NOT have to pay for. It is much less expensive per visitor than Pay Per Click or other forms of paid advertising. Search Engine Optimization should be reviewed about once every 1-2 years. Coding and optimization standards change frequently enough that it takes about that long for some of the things your site is doing well to become outdated, and for new things to come along that would replace them and keep the results strong. Remember, there is no good “automated” form of SEO, they are all scams. If a computer does it, it will be done badly – they are good at grabbing words, but notoriously poor at USING them. Good SEO requires a human with common sense who understands the difference between words, and GOOD words. Taking a badly optimized site and updating it to a well optimized site usually produces dramatic, measurable results. Give us a call or email us if you'd like us to do a free assessment of the SEO on your website. We'll be honest with you about the things that need improving, and the kind of difference it is likely to make.
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